Blog

May 22nd, 2015

InternetSocRepMngmnt_May22_CThe Internet isn’t merely developing - it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers. And naturally, companies that have established and maintained a great online reputation are well ahead of their competitors. This is why it is more important than ever for businesses to monitor what is said about them online. Here are some benefits you can derive from paying attention to your online reputation.

Trust and credibility

Trust and credibility are two important factors and could either make or break your business’s online reputation. If you can over-deliver on your customers’ expectations, there’s a good chance they will spread the word about their experience - and that’s great for your business. Take the time to earn your clients’ trust, and you’ll be rewarded with a strong brand image that will attract more potential clients for years to come.

Increased sales

Customers are more likely than ever to research brands, products, and services online before they make the decision to purchase. Make sure you have social media accounts ready, and ask your existing customers to follow you. Post regularly about your products, along with other valuable content related to the nature of your business to grab your customers’ attention. Personal interaction with customers is a great strategy to boost sales, so don’t let their comments go unanswered - see that you respond in a timely manner to every one of them to show that you value their business.

Online insights

Today, it’s very common to see negative feedback on a business’s social media pages. If things aren’t addressed properly, a negative comment or review could be the start of your business’s downfall, since they spread like wildfire online. By establishing an online presence you will gain a valuable insight into what your clients and competitors are saying about you and, if it’s something bad, you can step in and rectify the issue before it goes viral.

Show your best side

Potential customers are online right now, researching your company before doing business with you. Some of them don’t know you well enough to make immediate decisions, and so will judge your business on the basis of the information that is available to them. Whatever the products or services you provide for customers, once the feedback appears online, it sticks. This is a chance to present your company in a good light to attract more customers, which converts into increased revenue.

Always remember that it can only take a few seconds to destroy a brand’s online reputation that took years to build. Contact us today for advice on how to build an online reputation for your business.

Published with permission from TechAdvisory.org. Source.

May 13th, 2015

164_Security_CCloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, and makes you believe that anything is possible. Security would never be an issue, right? Ask one of the nearly seven million Dropbox users who had their accounts hacked, and they’ll give you the definitive answer. While it’s worth noting that not every cloud provider has had security breaches like Dropbox, the point is to be aware that cloud security is not something to be taken lightly. Here’s what you can do to protect yourself as a business owner.

The cloud is playing more and more of a significant role in business. Yet, as more companies jump on the bandwagon, very few of them seem to be taking cloud security seriously. According to a recent survey, the "Security of Cloud Computing Users Study" , only 50 percent of those surveyed had investigated the security of the cloud services they used.

To ensure you put in place proper security measures when beginning your cloud venture, here are five actions every small business owner should take.

Ask your IT provider what cloud security policies they have in place - this is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the location of the physical cloud servers are - when you have “the conversation”, don’t forget to ask about this. Believe it or not, some cloud servers may not even be stored in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center area with proper security afforded to them.

Create unique usernames and passwords - your login credentials represent one of the cloud’s main security vulnerabilities. Take the time to come up with a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols - IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud - whether you do it yourself or your cloud computing provider does it for you, this is a must to ensure security.

When it comes to trusting the security of a cloud service provider, transparency is key. The provider should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, it’s a clear sign of a red flag.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 11th, 2015

HealthcareIT_May11_AWe are living in an age where technology is transforming every aspect of the way we live. Perhaps the most important area in which innovations are making a huge impact is the healthcare industry. Healthcare institutions are leveraging technology to drive better medical practices, increase access to information, and improve the overall patient experience. Here are some tech trends we can expect in today’s healthcare operations.

Health information exchange

Electronic Health Information Exchange (HIE) allows doctors, nurses, pharmacists, other healthcare providers and patients to access and share a patient’s medical information through a secured network. HIE systems facilitate the efforts of physicians to meet high standards of patient care. They also cut medical expenses on information transmission, including physical mailing of patient records, manual printing, scanning and faxing of documents, and phone bills.

3D printing

As 3D printing technology evolves, its medical uses are becoming increasingly apparent. It could assist in the development and manufacture of medical devices, such as prosthetic limbs and other body parts, and fluidic modeling. Professional 3D printers allow doctors to plan complex surgery by converting the patient’s bone structure, blood vessels and internal organs into a 3D-printable digital file that can be manipulated and studied beforehand. It is therefore likely that 3D printed medical and surgical guides will become a standard procedure for several operations, including heart surgery, knee replacements, cranial implants, hip operations, and many more.

Telemedicine

Telemedicine makes it possible for patients to connect with doctors using mobile devices and video-calling applications. It implements a variety of communications media, ranging from teleconferencing to image sharing and patient monitoring, to provide better medical services to patients. It is considered a cost-effective approach to treating health conditions including diabetes, hypertension, and sleep apnea - physicians could monitor a patient’s condition and proceed to treatment immediately when something is wrong.

E-prescriptions

Doctors having to manually write prescriptions for patients is now a thing of the past for a growing number of healthcare providers. With the introduction of e-prescriptions, doctors are able to enter a prescription directly into the computer. The prescription is then transferred to a local pharmacy’s store. E-prescriptions are fast and reliable, sending information to the pharmacy through a private, secure, and closed network, before you have even left your doctor’s office.

Cloud computing

Researchers are taking advantage of the cloud by virtualizing massive amounts of healthcare data. Doctors can transition paper medical records to a digital format and store them in the cloud, allowing for easier access and analysis. With the cloud, patients are granted access to their medical information and doctors are able to see a more complete picture of a patient’s medical history.

Tech trends in healthcare are rapidly moving forward, and it’s important for healthcare institutions to keep up with the ongoing changes to provide better clinical services. For more information on how to implement technology into your healthcare business, get in touch today.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_CIf you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in the platform’s development and presents new marketing opportunities to businesses. Here’s what you need to know about the change.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 8th, 2015

AndroidTablet_May08_CWith Google Now, it’s possible to get more from your Android tablet device and organize your life with less effort. Google Now is a digital assistant service that offers similar help to that of Siri on Apple’s iOS devices and Cortana on Windows Phone. But the recent additional support for a further 70 cards from third-party partner apps means the experience is richer than ever. With the features of over 100 external apps now supported through Google Now, it’s easy to reap the benefits with less effort than you might expect.

Google Now works by interacting with other apps on your tablet, as well as information from your Google account, browser history and elsewhere, to deliver information and reminders at the very moment you need them. It displays information from each app as a card, and acts intelligently to learn your habits and determine which information is useful to you and at which time and location you’re likely to want to see it.

The ability to talk to Google Now and use it to access information from its Google app siblings has been around for a while. Examples include telling it to load all your Google+ photos from a specific location, or the particularly helpful way you can set reminders not only by time but also location - meaning you can nudge yourself with a pop-up to buy bread the next time your tablet detects you’re at your local store. But with the latest release, it’s the third-party enhancements - bringing in features from other, non-Google apps that live on your tablet - that are really the talking point.

Exciting additions to the suite of apps supported by Google Now include the likes of Spotify, TuneIn and Youtube, making it easy for you to quickly pull up a playlist based on the music you’ve recently been listening to. A breaking news feed is supported by a number of apps, while Google Now can sync with apps like Eat24 and FoodPanda to remind you that your food is due to arrive soon. With the Zipcar app you’ll get not only a reminder that your rental slot is coming to an end, but also help in navigating to the drop-off point - alternatively, receive an automated notification when you arrive at an airport where app-based taxi booking services like Easy Taxi and GrabTaxi are available. You can even get help sticking to your goals in various fitness and sleep monitoring apps.

Third-party apps aside, Google Now continues to use the power of search to bring up helpful prompts like nearby attractions, events and public transit options; another recent addition even alerts you when a sale promotion begins on a product you’ve searched for. While this functionality was previously limited to flight bookings, it’s now extended to support all kind of products. If you search for an item a number of times, Google assumes you’re thinking of making a purchase, and will let you know if the price drops so you can swoop in and secure the deal.

Getting the most out of Google Now support for third-party apps necessitates having the latest versions of both the Google app and the apps you want cards to appear from. To learn more about implementing Android or Google technologies in your business, give us a call.

Published with permission from TechAdvisory.org. Source.

May 4th, 2015

BusinessContinuity_May4_CWhether you’re a small business owner or managing a medium-sized company, you must have a business continuity plan (BCP) to safeguard your business against disasters. But developing a BCP that’s capable of putting your company back on its feet fast is equally as important as having one in the first place. Let’s take a look at these crucial features of a successful business continuity plan.

Backup strategies are tested regularly

Most businesses nowadays, if not all, employ technological tools to assist in managing their everyday business operations. As a result, a massive amount of data is stored on their on-site servers. Should a disaster strike, all valuable information would be damaged or lost. Backup plans are advisable, of course, but even these are useless without regular check-ups and testing. You’ll want to verify that your backups include all of your company’s strategic data, and that they are fully functional in the event of a disaster.

All employees are involved

Your employees are the essence of your business. They help drive your business forward, and therefore each and every one of them needs to understand the essentials of your business continuity plan. Schedule a meeting with each department, outlining everyone’s role in the plan, then revise the plan again with the whole company. Make sure everyone has a part to play in order to avoid having some employees feeling left out. Be sure to also let your employees know that they are your most valuable assets, and that you’re willing to help them in any way you can during a disaster, whether it’s encouraging them to prepare an emergency plan for their families or allowing them to work remotely from home if necessary.

Identify and prioritize critical functions

What are your company’s greatest strengths? A good business continuity plan exposes your most important business functions. All inventories and resources related to those functions must be accurate and created in advance. But sometimes, determining truly critical functions can be a real challenge - and incorrect assumptions can cripple the whole BCP, so this needs to be addressed in the early stages of planning. Once you’ve identified your critical business functions, you’ll be able to continue your business operations smoothly, even if not quite normally, during a disaster.

Succession plans exist for key employees

This is one of the most often overlooked aspects in a business continuity plan. Key employees are the life and soul of a BCP, usually having the knowledge and expertise that precede the plans on paper. Are you able to execute the plan if your key employee is missing? Do a simple test without your key members. Put an alternative candidate in charge of the situation and forbid the key employee from participating and giving direct instructions. Assign alternates for each part of a BCP, and ask them to perform disaster recovery functions in place of key employees. Having two people to count on is always better than one!

Having a BCP is one thing, but having one that actually works well is something you should strive to achieve. If you’re planning to implement a business continuity plan in your company, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 30th, 2015

164_O365_CMost of us have probably at some point deleted an important email we shouldn’t have. It happens. We think an email is pointless and don’t want to file it away or create a new folder for it, so instead we carelessly delete it. 30 days pass and then the email is gone for good. And that’s when you end up slapping yourself on the forehead wondering why you ever hit the delete button in the first place. The email ended up being important, but now it’s too late - you can’t get it back. Microsoft Office 365’s new policy has now made this problem a thing of the past, allowing deleted emails to be recovered indefinitely.

If you’re a regular user of Outlook 365, you’re likely aware that you can only recover an email that was deleted 30 days ago or less. After that, it’s gone for good. For those that have been agitated by this policy, Office 365 has now made a change that allows emails in the Deleted Items folder to be accessed indefinitely. However, take note that if an end user makes the effort to empty the Deleted Folder, those items will still in fact be unrecoverable.

But what if you don’t want to indefinitely recover email?

Believe it or not, indefinite access to emails may come as bad news for some. It can create industry compliance issues for organizations and can also affect offline storage as deleted emails pile up.

Not to fear. Along with this new policy, Office 365 also allows you to customize the retention duration to a time span that works for you. To do this, click on the following:

  1. Office 365 Admin
  2. Exchange Admin Center
  3. Compliance Management
  4. Retention Policies
From here you can modify the retention duration of your emails to a time span of your choice.

Want to learn more about this and other cutting-edge Office 365 features? Give us a call today and get all the info you need.

Published with permission from TechAdvisory.org. Source.

Topic Office 365
April 29th, 2015

Security_Apr29_CBusiness data is something you can’t afford to lose, since it could lead to you losing the trust of your clients, resulting in loss of revenue. And since the hackers aren’t going anywhere, it’s more important than ever to employ security measures to protect your business data. It’s true that some hackers might be so determined and skilled that no simple security methods will ever prevent them from violating your company’s data. But it’s well worth a try to implement these methods to protect your business data from most attacks.

Get rid of passwords

We are all accustomed to setting passwords to our online accounts, and the tip is always the same - set strong passwords, and change them regularly. But according to Verizon, a global communications and technology leader, a quarter of data breaches analyzed in this year’s report could’ve been stopped if the victimized company had applied more than a password in its defenses. The problem is that passwords can be used with any computer, which is why companies like Facebook and Google have replaced passwords with USB tokens. Tokens, when plugged into a company’s computer, act as a verification device and an extra layer of security.

Encrypt all data

Encryption is a great obstruction to hackers, since it scrambles and descrambles data each time someone tries to read it. Encryption also causes compatibility issues if the data is not being accessed via the company’s own network systems. While applying encryption can be costly, it is certainly well worth the money if it can protect your business data from leaking into the wrong hands.

Keep systems up-to-date

The technology world is moving at a fast pace. Hackers are always upgrading their tools to take advantage of outdated security systems, and so companies should do likewise to protect their valuable resources. Yet many companies who use software don’t install updates immediately. If the update intends to close security loopholes, delaying an update exposes you to external attacks. So install software updates as soon as they come out in order to give hackers no reason to penetrate your systems.

Back up frequently

Although you’ve implemented several security layers to your data, sometimes hackers can find their way in. This is why you need to back up data frequently, whether it’s on-site, off-site or by way of cloud backups. In the worst-case scenario if your systems do get infiltrated, you can restore lost data from those backups and quickly strengthen security.

Monitor connectivity

Many businesses have no idea how many computers they have, so it’s very hard to keep track of which computers are online. Sometimes a company’s computers and servers are online when they don’t need to be, making them a tempting target for attackers. With that in mind, it’s advisable to configure business servers properly, ensuring that only necessary machines are online and that they’re well-protected.

It’s much more expensive to fix a data breach than to prevent one. If you’re looking to check your business IT systems for potential threats, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 27th, 2015

164_Soc_CWhen it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a quick rundown of how to use Facebook, LinkedIn and Twitter to optimize your business’s social media efforts and help you network like a pro.

Facebook

Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.

LinkedIn

The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.

Twitter

Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 23rd, 2015

164_Virt_CYou’ve probably had someone tell you before that “virtualization saves money.” But have you ever thought about what this actually means? And do you know just how virtualization does this? The truth is that, in this day and age, choosing not to virtualize can actually hurt your profits. To demonstrate this, we’ve compiled four questions you need to ask yourself about your current IT expenses to prove once and for all that virtualization is a better solution.

Studies have shown that over 70% of IT budgeting is put towards simply “keeping the lights on.” If that sounds like a lot of money, that’s because it is. You’re likely spending thousands of dollars powering your IT equipment and paying your staff to manage it. And the truth is that it just doesn’t have to be that way. Virtualization can eliminate all those costs for a smoother running solution that you’ll never have to worry about.

So if you’re ready to examine your IT budget and see for yourself, here are 4 questions you need to ask:

1. What’s the cost of your data center?

We’re talking about the whole kit and caboodle: your servers, backup power supplies, air conditioning, security devices, and the overhead costs for the space to store all of this.

2. How much do you spend on cooling your servers?

Keeping your servers cool is a fact of life. Have you ever considered how much this is costing you?

3. How much is being budgeted towards cabling and adapters?

Don’t forget about these. We’re talking about not only the physical cables and adaptors, but also the costs of maintenance.

4. How much does it cost your IT staff to manage these resources?

It takes time for your staff to manage your IT. Time is money.

How does virtualization eliminate these costs? With virtualization you can kiss the data center, servers, cables and adapters goodbye (hello new office space). Instead, we store all your equipment off-site and deliver it to you via the Internet. Your computers and network continue to function normally. The only difference is they’re out of sight and out of mind. This equals lower maintenance costs, fewer overheads, less equipment, and fewer headaches.

And let’s not forget the time it costs to manage all of your IT equipment. With virtualization, we do this for you. This frees up the time of your current IT staff, allowing them to focus on more important things - like your business’s IT strategy and market changes. Better still, you may even have the option to completely eliminate the need for in-house IT staff. How’s that for cost savings?

Ready to make the switch to virtualization? Need more of your questions answered? Let’s talk today.

Published with permission from TechAdvisory.org. Source.