Social media is one of the most important communication tools of the modern era. Companies use it to connect with customers and like minded individuals, all in the name of building trust in their brand and products. While almost every company has a social media presence, they have been slow to trust employees to use personal social media at work. On average, 31% of companies block employees from accessing their accounts.

There are four distinct advantages to allowing social media:

• Increased productivity. There have been a number of studies that have found that judicious use of social media in the workplace will actually increase productivity. A study conducted by the University of Melbourne found that employees with access to social media are 9% more productive than those without.
• Increased buy-in. Employees like to feel trusted and empowered. If they don’t you can expect to experience higher turnover and lower morale. A good way to gain trust is to allow employees to use social media in the workplace. If an employee feels like they are trusted, they’ll be more likely to stay with the company.
• Recruiting. Small businesses have started to use social media for recruitment, but limit efforts to one account. If you have 10 employees in your organization, each with a social media account with 100 friends, you have the potential to reach 1,000 people. This is achievable if employees are allowed to access social media at work and are encouraged to share posts.
• Identification of business opportunities. Through the use of social media, employees in charge of sales and business development can source new clients and build fruitful relationships.

There are many advantages to allowing access to social networks at the office. If you‘re hesitant to completely open the social media floodgates, try doing so in short periods, like the final three hours of the working day.

No matter what you decide, allowing access to social media is a good practice for your business. If you would like to learn more about social media and how you can leverage it in your business, we are happy to talk with you.

The big difference between Android and the iOS is the fact that, on an Android device, you can play Flash videos. There are times however when this seeming advantage can be a disadvantage as Flash (such as Flash ads) can slow down your browsing experience or even crash your browser. There is a solution.

You can turn off Flash if you choose to. Simply go to your Browser's Settings by pressing on the Menu/Options button, then go to Advanced and change 'Enable plug-ins' setting from "Always on" to "On demand." Flash applications will now appear as an arrow that you must touch to start.

Hey, it's nowhere near the gargantuan status of Facebook or Twitter, but lesser-known Pinterest has a following, and especially if your target market is females, it can be a very versatile and unique online marketing tool – that is, if you use it the right way.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

If you are using Windows Gadgets (or those small mini-applications that are embedded on your desktop that show interesting things like the latest news, weather updates, or sports scores), you may sometimes wish you can just quickly hide them to declutter your workspace.

In Windows 7, you can do just that. Simply right-click on the desktop, go to View, and then clear the check mark on Show desktop gadgets. This will hide the gadgets. If you want to bring them back, just restore the check mark again.

Have you ever sent an email and then immediately regretted sending it? If you are using Gmail as your mail client, you can do just that with an interesting but buried option in Gmail settings.

To enable this feature, go to Mail Settings in Gmail (upper right corner, under the gear icon). Navigate to the "Labs" tab. In the labs search box, look for "Undo Send" and choose Enable, then save. Now in Mail Settings you will see an option to "Undo Send: Send cancellation period: __ seconds." Enter the number of seconds that Gmail will allow you to change your mind in the future (try 10 seconds).

With this enabled, the next time you send an email, you’ll be able to “Cancel” it from being sent out, as long as it is within the time frame you specified.

Do you prefer Bing over Google but like Google's sparse but fast loading page better? With this tip you can get the best of both worlds.

As users of Bing know, when you visit the home page of Bing, a page with a featured photo as the background is displayed by default, which increases the load time of the page. This can be distracting or annoying—especially if you have a slow connection. Disable this photo from loading by simply bookmarking this URL (http://www.bing.com/?rb=0). The next time you visit Bing, the photo will not appear.

Did you know that on iOS5 on the iPad, you can actually split the keyboard into two? This can be useful for typing with your thumbs if you are holding the iPad with both hands.

To do so, press and hold the keyboard icon on the on-screen keyboard. An option will appear, allowing you to split the keyboard into two. Alternatively you can drag the keyboard icon up across the screen until the keyboard splits up. Still another way is to simply put two fingers around the center of the keyboard and simultaneously drag them apart in a splitting motion.

Want to do a quick currency conversion? You can use Google for that. Simply type in the amount in the original currency, then the currency you want to convert it to.

For example, type in: "100 dollars in yen" or "100 dollars in Mexican Pesos" and check out the results. If you have a mobile data plan on your mobile phone with a browser, you can use this tip for quick currency conversions on the go.

The Mac introduced the concept of using multiple "Desktops" (previously called "Spaces") using Lion's Mission Control application. Using Mission Control, you can specify which desktop applications will automatically open in which desktops by default.

To set your preferences, select and right-click (or ctrl+click or two-finger click) on an application in the Dock, then select the "Options" menu in the resulting pop-over. Inside that menu, links appear that allow you to remove the app from the Dock, open it at Login, or to have it Show in the Finder app. If you have multiple desktops active, an additional set of options will appear at the bottom. Here you can "assign" the app to "This Desktop" or the current active desktop, or to open in "All Desktops" or "None." Make your selection and your app will now open in the specific Desktop or Desktops you specify on launch.

If you use an iPad, there is a switch conveniently located at the right side of the device which you can set to either lock the orientation of the screen or to mute the audio when you slide the switch—depending on your preference.

To set your preference, go to Settings > General, and under the "Use Side Switch" section, choose either "Lock Rotation" or "Mute."